CHEVROLET – SILVERADO

MBC partnered with Chevy in a bid to improve the perception and image of their rugged and sporty Silverado brand. Actionha.net took on the lead in targeting hot-rodded Pan Arab males, who came out in full force, lured in by an online tool, which allowed them to customize the Silverado’s exterior, all for chances to win themselves a real life Silverado of their own.