Launched in 2015, StepFeed is a dynamic content platform for the modern Middle East. Delivering news coverage and entertainment content to Arab millennials, StepFeed aims to inspire and share a positive narrative for the region with its distinct focus on human stories, as opposed to the events themselves. The platform takes on the responsibility of reporting positive stories about Arabs at a time of heightened negative global coverage.
“YallaFeed” was also launched in 2015 as a modern and daring entertainment platform for Arab millennials. It focuses on issues that matter to Arab youth and provides bold coverage of stories that challenge regional taboos. YallaFeed believes the region’s youth hold opinions and interests about topics which they are restricted from discussing. The platform aims to facilitate greater interaction between audiences and those vital stories.