Senior Sales Executive - Social
JOB PURPOSE
DMS will soon be announcing that we have been awarded MENA representation for one of the world’s leading social media/discovery platforms. A dedicated sales team will be created including the below role.
The Senior Sales Executive role across the Platform, will be to support his/her director across a set of clients/agencies across industries. It involves building relationships with mid to junior level agency planners in relation to the assigned agency/client list. It requires creating tailored business solutions in order to monetize the media properties and hit targets.
JOB ACCOUNTABILITIES & OBJECTIVES
- Build a solid understanding of the assigned brands and their category dynamics.
- Contribute to the development of business solutions.
- Identify opportunities to accelerate growth for the business.
- Leverage their market knowledge to create persuasive sales strategies.
- Drive revenue for the Platform by seeking partnerships with various clients/agencies.
- Understand new and relevant KPI metrics requirements aligned and set with the client.
- Prospect opportunities based on seasonality and market requirements to drive incremental revenue.
- Ensure finalized revenue goals are met or exceeded as set by the Director.
- Update clients on products and developments and educate clients and agencies on best practices.
- Research and analyze industry trends, seeking opportunities to bridge gaps in business objectives, pushing the business forward to exceed financial targets.
- Ensure to take a collaborative working approach with other units ie Publisher, Client, Product, CRM etc.
- Able to use planning and reporting tools to deliver better value proposition to clients and contribute to weekly report on the portfolios current standing.
- In partnership with the CRM team and Account managers, ensure campaign is on track and performing as per objectives.
- Create successful case studies and circulating in the market.
OTHER DUTIES & RESPONSIBILITIES:
- Keep up to date on media and technology landscape changes
- Submit weekly pipeline data and attend quarterly revenue meetings
MINIMUM KNOWLEDGE/ EXPERIENCE/ TRAINING/ QUALIFICATIONS
A. Education/Experience:
- University degree in any field of study as long as there’s a strong degree of passion to join the digital industry.
- Minimum 5 years’ experience in the media industry with a focus on social media
B. Specific knowledge:
- Data-driven decisions
- Passion for Social platforms
- Experience in Marketing
- Communication Skills
- Analytical thinking
- Project management
- Selling skills/ability to close sales deals.
- Prospecting skills
- Presentation skills
- Basic media landscape knowledge
C. Ability/Skills:
- Language Skills: Full ability to read, analyze, and interpret briefs, market reports and research in the English language, knowledge of Arabic language is an advantage.
- Numerical Skills: Ability to analyze and understand mathematical data related to budget, sales, forecasting, research and trends.
- Reasoning Ability: Ability to define problems/ opportunities, collect data, establish facts and draw valid conclusions. Ability to interpret an extensive variety of instructions and deal with several abstract and concrete variables.
CRITICAL COMPETENCIES
- Customer Service Orientation
- Attention to detail and quality
- Effective Communication
- Continuous learning
- Business awareness