Digital Media Services (DMS), which serves as the digital arm of Choueiri Group announced that it has partnered with audio advertising platform  Audiomob for gaming.

Founded in early 2020 by Google and Facebook alumni Christian Facey and Wilfrid Obeng, Audiomob enables advertisers to reach their consumers and game developers to monetise their games without interrupting gameplay using audio ads. The patented technology allows users to programmatically insert audio ads into mobile games and has worked with global artists and brands.

As gaming audiences have expanded, audio has helped artists reach more people. In today’s world, gaming is the fastest growing area of entertainment and audio is also having a resurgence amongst consumers globally.

Audiomob’s mission is to create an ad platform that supports both advertisers and developers by increasing advertising revenue while enhancing the gaming experience for players by eliminating intrusive, interstitial-style ads inside mobile games.

Speaking on the new partnership, Audiomob’s Co-Founder and CTO Wilfrid Obeng said, “MENA is a crucial market with a diverse audience with over 377 million gamers. This made partnering with a company that has a long track record of supporting innovative technology a vital step for us in establishing ourselves in the region. DMS has helped scale one of the largest music streaming platforms in MENA, Anghami and we’re confident that they will do the same for us.”

Also expressing his views on the development was DMS’ COO Ziad Khammar, who stated that “At DMS, one of the most important areas which we look at, especially in our partners is innovation and their long-term vision. Audiomob delivers both in abundance, with its clear vision and capability to effectively disrupt the mobile gaming space. Consumers are loving Audiomob’s innovative audio mobile gaming ad format, making it the perfect addition to DMS’ market-leading audio advertising proposition.”

Last month, DMS also announced its venture into gaming advertising through its partnership with e-sports and gaming marketplace DIVISION. Khammar previously also mentioned that there was a “huge opportunity” for brands to connect with gamers in the MENA region.


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